Event marketing made easy!
From music festivals to sporting events, farmers markets or charity fundraisers, outdoor events are incredibly popular in the British summer, and a great way to get the public’s attention. With the warmer weather (soon, we hope!), we start to see more and more people walking the streets.
Wondering how you’ll stand out at outdoor events? Let us help. This is the perfect time to up your print game and prepare for the influx of outdoor event marketing opportunities.
Outdoor events are fantastic ways to share your brand’s message, because people take their time to peruse each event stand, and those who are really interested in your brand will stick around for a while. That being said, outdoor events can be busy, overwhelming endeavours. You’ve got to cut through the noise if you’re going to get attention. Fortunately, Denote Print’s line-up of print products designed specifically for outdoor use can be your best ally to shine in the sunshine.
Entrance tickets
Did you know that 12% of people that try to purchase tickets end up getting scammed? Fake tickets make up a massive industry, with over 5 million people buying and attempting to use counterfeit tickets yearly.
For event organisers, these increasingly sophisticated counterfeit tickets can spell trouble. Not only do these tickets present financial risks, but they can disrupt the seating, organisation, and planning of your entire event.
Denote Print are specialists in security printing for a wide range of products, including event tickets and passes. Here are just five simple tips to protect your tickets from fraud:
- Barcodes. Barcodes reduce employee headaches and minimise manual ticket touchpoint. They’re also inexpensive, easy-to-track, and they display instant information on the status of the ticket. Tickets without barcodes are instantly recognisable as fakes.
- Unique Serial Bar Numbers. The challenge with barcodes is that ALL of your tickets share the same barcode. But by using serial numbers in combination with barcodes, your tickets will be unique, and can be used to identify fake tickets.
- Sequential Tracking Numbers. This means that every ticket will have its own number, in addition to the barcode and serial bar numbers, making it even harder for the keenest of fraudsters to copy.
- QR codes. Since the pandemic, QR codes have risen in popularity. These unique little squares of dots and squares contain code that can be read by smartphones, and they’re unique to each ticket too.
- Holograms. Small, tamper-evident holograms can be placed onto the back of tickets to add an extra layer of security. Since holograms are extremely difficult to replicate, these small holograms can significantly bolster your security efforts.
Wristbands
Using electronic tickets instead of physical ones? Wristbands serve as an easy way to manage crowd control and monitor who paid admission, with unique numbering or barcoding to ensure validity.
Using wristbands for outdoor events also helps to make security’s job easier as they can ensure no one enters restricted areas such as backstage dressing rooms or vendor-only areas.
Or maybe you just need a simple way to spot your VIPs! Using our tamper-proof wristbands can help your staff instantly spot your VIPs, such as those who paid for premium concert seats, bought a large group ticket package, or opted for a special promotion, such as “all you can play” or “all you can ride” at carnivals and fairs.
Our wristbands are made from 100% high-density, paper-like material that is lightweight, durable, comfortable, water and tear resistant, as well as recyclable. Security die-cuts are integrated into the waterproof closure that prohibits the band from being removed without breaking or showing clear signs of tampering, thus preventing transfer or reuse.These features make them a secure admissions solution.
PVC Banners
PVC banners are effective promotional tools you can use for anything. Using custom banners to promote your stand, your products, or your business is much more sustainable and cost-effective. They are big enough to grab people’s attention but small enough that it’s convenient to store, transport, and put up anywhere, anytime. PVC banners make advertising more affordable, effective, and practical.
A prominent logo is a good start and will help to reinforce brand awareness. If the organisation’s name isn’t prominent in the logo, you can include the name on its own right across the top of the banner. Have the font align with your brand guidelines. You may want to include an address, phone number or social media logo to give attendants an idea of how to get in touch.
In addition, you may want to include a QR code to make it easy for people to contact you. This is especially beneficial if your table is inundated with crowds. Therefore, you can give people quick and easy access to your web presence.
A-Frames & Pavement Signs
Pavement signs and A-frames boards are a great way to advertise your business during an outdoor event. They are a great way to advertise your special offers and can help to increase footfall to your stand – or store, if the festival is a street festival! They’re also a useful tool if you’re a food stall at an event and want to advertise your menus.
Using pavement signs and A-frames means that you can change your posters easily depending on your deals, menu changes, or product offers. And generally they’re waterproof too. Which means you can use them again and again, saving you money whilst promoting your business!
Posters
A poster campaign around a fair or outdoor event is an effective way to reinforce your branding. You may be limited by where you can display a poster at such events but the opportunity to create a spectacular poster that resonates with an audience here is great.
Posters come in all sorts of sizes, can be laminated and are also available as waterproof. You can advertise an event, your brand or even a product. Make sure your poster message is relevant to the event’s audience. Keep messaging succinct and ensure your colours pop. Have an image that is memorable. Otherwise your poster fades into background noise. Above all, make sure your poster is top quality. This will prolong the life of your message.
Flyers
Outdoor events are busy places. This is the perfect opportunity to shine a light on an upcoming meeting or event. Flyers are the right vehicle to drive this awareness. Handing out flyers directly into the hands of potential patrons is extremely effective marketing. To keep your message in those hands you need to ensure your flyer is well designed. A strong call to action will inspire people to hang on to your flyer. Keep the messaging concise. However, include contact information for those who want to investigate further. Stick to relevant and enticing details.
In Conclusion
Print marketing at outdoor events is an affordable and effective advertising tool you just can’t ignore. You can do so much using banners and posters with the right design and placement strategy. Take the time to learn more about what you can do with different types of outdoor event printing and how to use them to achieve your marketing goals!
And if you need some ideas or guidance on what your business might need for your next festival, farmers market or outdoor event, get in touch with our team today for a chat; we’d love to help!