Easter marketing ideas.
It may feel like the New Year fireworks have only just gone off but it really is time to start planning for your Easter promotional campaigns. Easter. The one day a year where it’s acceptable to eat chocolate for breakfast… and lunch… and dinner! Have you started considering your marketing for this great annual opportunity? Easter is the perfect way to appeal to a wide range of audiences, young or old. So get ready for the bunnies, chocolate, Easter eggs and hot cross buns and think about how your brand can incorporate these themes to target new and current customers.
Given its status as a £2 billion industry in the UK, it’s no wonder thousands of businesses compete for consumer pounds during the holiday season. Brits annually spend nearly £150 each for Easter-related merchandise; yet these figures are just the tip of the iceberg as many non-Easter-related companies use the holiday as a springboard for other promotions: rebrands, special spring sales, and more.
Easter is about spending time with family, whether that’s going for long walks, indulging in culinary delights or playing games – who doesn’t love an Easter egg hunt? But it also opens up a lot of opportunities for businesses to increase their sales. Depending on your establishment, there are many ways you can attract customers over the Easter period and boost your sales.
For your inspiration, here are some creative Easter marketing ideas you can use to promote your company this spring.
Send an ‘Easter egg’ direct-mail postcard
With it becoming increasingly difficult for small businesses to get seen online, direct mail is a great marketing idea for Easter that will help your business stand out from the crowd.
Postcards are perfect for reaching a well-targeted audience with a special offer that audience is likely to respond to. You can print die-cut postcards in the shape of Easter eggs to promote your offer. If you want to drive foot traffic to your location, include a special code on each Easter egg postcard; when customers visit your brick and mortar shop, they can enter their code to see if they’ve won a prize.
Top Tip: Personalisation is vital when it comes to planning your Easter marketing campaign. Including personalised offers on your Easter egg postcards is a fantastic way to engage your customers and encourage them to make a purchase. 91% of consumers say that they are more likely to shop with businesses that provide them with relevant offers (Accenture).
Give away Easter recipe cards or cookbooks
In the same vein, you can print Easter cookbooks featuring popular and traditional Easter recipes. Print recipe booklets to give away to your customers, and don’t forget to promote your own products and services within. Since you’re giving cookbooks away at Easter, you might even want to add some spring, summer, or BBQ recipes to make your cookbooks relevant longer and earn more exposure for your cookbook product page promotions. And once Easter is over, you can make it a downloadable resource on your business website in exchange for customer details 😉
Don’t have tie to create a full suite of Easter recipes? Another great way to get noticed is to create branded Easter recipe cards with recipes for hot cross buns, truffles, and other Easter goodies. These cards are more likely to be kept for longer periods of time with the consumer referring back to them to create their Easter goodies at home. If you’re a catering company or cookery school looking to increase brand awareness and bookings, it’s best practice to offer these Easter recipe cards with pre-made samples to further entice your audience to take a card home with them. If you need help designing a recipe card, our design team is here to help, check out our design page for more information.
Give away Easter recipe cards or cookbooks
In the same vein, you can print Easter cookbooks featuring popular and traditional Easter recipes. Print recipe booklets to give away to your customers, and don’t forget to promote your own products and services within. Since you’re giving cookbooks away at Easter, you might even want to add some spring, summer, or BBQ recipes to make your cookbooks relevant longer and earn more exposure for your cookbook product page promotions. And once Easter is over, you can make it a downloadable resource on your business website in exchange for customer details 😉
Don’t have tie to create a full suite of Easter recipes? Another great way to get noticed is to create branded Easter recipe cards with recipes for hot cross buns, truffles, and other Easter goodies. These cards are more likely to be kept for longer periods of time with the consumer referring back to them to create their Easter goodies at home. If you’re a catering company or cookery school looking to increase brand awareness and bookings, it’s best practice to offer these Easter recipe cards with pre-made samples to further entice your audience to take a card home with them. If you need help designing a recipe card, our design team is here to help, check out our design page for more information.
User banners to draw the crowds
Easter brings with it school holidays! It’s the perfect time to run workshops and events that’ll increase footfall to your business.
You could run messy craft workshops for children to attend, or provide an adult-only haven for an hour with free massages while the kids are supervised in a creche or play area. This can work very effectively in hotels when different rooms can be booked for different events, but be hosted under one brand.
Whatever event you want to run, make sure people hear about it! Vinyl banners are a great way to promote a great way to promote an event in a way that’ll be seen from afar by plenty of passers-by. They’re also weatherproof, which is handy for the Easter time of year!
Give away Easter celebration host booklets
Party planner or venue looking to increase bookings for your business? Many of your customers will be hosting Easter celebrations for friends and family this year. You can print a booklet that offers tips, tricks, advice, and inspiration for hosting the perfect Easter celebration. Make the content accurate and valuable, and customers will view you as an authority resource for party planning. You can even pepper the content with your own products and services to help customers understand why buying from you will help make their Easter celebrations even better.
Easter packaging
It’s common for cafes and restaurants to add a little Easter flair to their packaging in the weeks leading up to Easter. This can include custom printed boxes, envelopes, cards and more!
Consider putting together fun Easter promotional packs to really get into the spirit of springtime. Whether you’re giving away chocolate eggs with each purchase, or have a special Easter promotion in your store, stickers are the way to go.
Brand items with small stickers to make sure people remember where they got their free Easter egg, or use stickers to seal your carrier bags for a nice seasonal touch that’ll show your customers that the little things are just as important to you as the big ones.
Here at Denote Print, we can also create customised tags and stickers to put on pre-existing items to sell during the Easter period. Easter marketing ideas
Create an Easter-themed menu
Make your Easter menu festive and significantly different from your regular menu options: why not delve into local traditional Easter specialities, or draw inspiration from the many delicious traditional Easter dishes from all over the world. Other ideas might be to create an Easter-themed afternoon tea or a brunch with a special Easter-themed cocktail for the adults. Keep in mind that Easter is an important holiday for families, so many of your guests will come with children. You may want to offer a special kids menu or at least kid-sized portions at a reduced price. But whatever you do, plan the menu now and get the menus printed and promoted as soon as possible to maximise bookings!
Top tip: it’s not just the menu that people will notice. Adding small decorative touches to your restaurant, cafe or bar decor can help people really get into the holiday spirit. Consider placing a welcome chocolate by everyone’s seat, or create small floral bouquets using spring flowers – daffodils, tulips or blossom branches in a glass jar with a pastel-coloured ribbon can be very effective.
Host an adult Easter Egg Hunt
There are plenty of egg hunts to go around for the kids; but why not host an adult egg hunt instead!? Place plastic Easter eggs throughout your store, each containing a special prize, discount percentage, or funny tip. Place posters or flyers throughout your store reminding customers to keep an eye out for Easter eggs and to bring them to the register to redeem their prizes – and make them only redeemable with a qualifying purchase. Such an event can bring throngs of customers to your retail store in a single afternoon.
Sponsor a kids’ Easter egg hunt
Easter marketing ideas aren’t just about what you can print for your own business. See what opportunities exist to sponsor a popular local Easter egg hunt for kids. You can offer to buy the eggs and candy in return for placing your banner in a prominent area as well as getting billing on all promotional materials the egg hunt sends out. You can even set up smaller banners or a trade booth station where you can discuss the benefits of your products and services with parents while their children hunt for eggs.
Send Easter greetings Easter marketing ideas
Send Easter greeting cards to your best customers, and include a personal hand-written note in each. Doing so will help customers feel special and appreciated, which leads to long-term customer loyalty. You might even consider placing a special Easter gift or discount QR code in your greeting cards to reward your best customers at Easter, which can be redeemed online or in-store.
And if you want to go the extra mile, you could experiment by incorporating luxury finishing options, such as foiling or die-cutting to shape, into your Easter card designs.
Offer gift cards or vouchers
Of course, chocolate in the form of eggs and bunnies are highly popular treats for the kids at Easter. But don’t ever assume that kids don’t love gift cards too! Getting a gift card for a night out at the cinema to see an upcoming blockbuster is a great way to avoid the chocolate overload, and gets everyone out of the house and off the games consoles. But gift cards for adults are a great way to show a loved one that you’re thinking of them during this holiday period. Gift cards can be printed with special finishes such as foils, holograms, special codes (including barcodes and QR codes) to help protect your brand – and they don’t just have to be for Easter either. If you’ve been thinking about offering gift cards for your business – whether you’re a restaurant, bar, beauty business or service – now is the time to get them designed and printed. Simply get in touch with us if you need some help and inspiration with the design.
Use this whacky Easter marketing idea and offer a discount leap contest!
If you want something that’s going to help spread the word about your brick and mortar store, why not give customers a fun way to determine their own Easter discount rates?! Print a large format sticker (or series of stickers) to measure certain jump distances (up to around 2m maximum). Affix it to the floor in an open area of your store. Just before they checkout, get customers see how far they can jump and give a discount based on that distance. It’s another fun way to interact with customers and have a bit of Easter fun while making sales!
Get ahead of the crowd with our Easter marketing ideas
Taking advantage of seasonal holidays is a brilliant way to boost your brand awareness. Planning and preparing your Easter marketing ideas early is a great way to ensure your small business thrives during the holiday season. Flyers and posters are classics for a reason. They can get your message out quickly to your target audience and promote your Easter sales. Flyers and posters are also generally inexpensive to produce and can integrate well with your digital marketing.
To find out more about how design and print could help your Easter marketing campaign stand out from the crowd, don’t hesitate to contact us by calling 0121 520 5100 or email enquiries@denoteprint.co.uk.